Storytelling is our oldest form of communication.

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Storytelling is hip and happening. However, storytelling is our oldest form of communication and not a transient marketing trend. The first form of storytelling was discovered in 1940 in the Lascaux caves in southern France, by a group of children. Cave drawings that date from the period between 15000-13000 B.C.

Traditionally, oral stories have been handed down from generation to generation. Nobody knows when the first story was told. In the glow of a campfire by an old Indian way? By hunters with stories about heroic deeds? Or, by women who wanted to scare away the fear of their children with stories?

We will never really know. History shows that the stories were very diverse. Myths, legends, fairy tales, trickster stories, fables, ghost stories, hero stories and epic stories. These stories were repeatedly told. They reflected the wisdom and knowledge of people over the centuries.

Most historians and psychologists believe that storytelling is one of the many things that shape our human identity and define our humanity. Stories give shape to our values, norms, convictions, identity, culture, dreams, worldview, desires, but also to our prejudices, opinions, and aversions.

In this age of digital (r) evolution, we need new stories. Stories that are told in other forms and new heroes who stand up. Ordinary people with extraordinary stories. Not just social media narratives which leave wondering about its authenticity. But meaningful stories that satisfy our craving for connection and meaning. Storytelling is the tool that connects us.

Source of inspiration

Joseph Campbell - Mythologist
made a furor in the 90s with his book The hero with a thousand faces. He researched thousands of myths, folktales and revealed a universal pattern: Who am I and what do I do here. Questions that we struggle with during our lifetime. This trip he summarized in the 12 steps model of The journey of the hero. Storytelling and Joseph Campbell belong in the same sentence. His model was the blueprint for epic films like Star Wars, Lord of the Rings but certainly also applicable on a micro level in our contemporary existence.
Dr. David Drake - Founder Narrative Coaching

developed narrative coaching. A method that, using different narratives that form our stories, works at the level of our identity. This methodology also makes possible the different roles and modalities that we can use to realize real individual and/or team transformations. We use different approaches to design thinking as a framework for personal development.

“Stories are at the core of what it means to be human, and they touch every aspect of our lives.”

Gerben Westerhof - Professor Narrative Psychology
has done a lot of research into the use of life stories in health care. “I am talking about narrative, or narrative technology for health and care, based on the idea that the person gets paid more attention.” How does it really work with someone, because even if a disease can be very damaging to the sick and carers, it does not to bey focus all-determining? Bing on one’s complete life story, you can increase the well-being of that person, and I think technology can play an important role in that. “
Dan Macadam - Psycholoog Northwestern University
describes narrative identity as an internalized story that you create about yourself – your own personal myth. Just like myths, our narrative identity contains heroes and villains who help or stop us, significant events that determine the plot, overcome challenges and setbacks we have endured.
Paul Ricoeur - French Philosopher
in his discussions about life as a narrative and identity as narrative identity, Paul Ricoeur claimed that we become storytellers and heroes of our own stories, without actually becoming the authors of our own lives. That when we look back on our lives, we always redefine our identity by looking at and interpreting different life events with the knowledge of today.cribes narrative identity as an internalized story that you create about yourself – your own personal myth. Just like myths, our narrative identity contains heroes and villains who help or stop us, significant events that determine the plot, overcome challenges and setbacks we have endured.
Henk Hofman and Mieke Bouma - Storytelling Academy

Taste of storytelling

Corporate Storytelling
Personal Storytelling
Poetry Storytelling
Leadership Storytelling
Brand Storytelling
Movie Storytelling
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Master Story Tailor, Sr. (Career) Coach & Speaker

 
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